As a Creative Director, A&R, and Producer, I specialize in discovering talent, shaping vision, and crafting music that resonates. With experience across genres like Hip-Hop, Trap, DeutschRap, EgyptianRap, R&B, Pop, Afrobeat, Amapiano and Electronic, I bring versatility and innovation to every project.

From scouting and artist development to production and branding, I collaborate with artists, beatmakers and producers to build their sound and amplify their presence. My work is rooted in creating authentic, impactful music, visuals and guiding artists to reach their full potential.